Chandigarh, May 12th,2018 - Students of M.Sc in Fashion Marketing & Management
(FMM) as well as Garment manufacturing Technology (GMT) of Northern India Institute of Fashion Technology, Mohali presented their final Degree Projects at Hotel MAYA PALACE,Chandigarh.
The jury evaluating the Degree projects comprised of eminent personalities Mr. Chandrakant Nirala, Head,Industrial Engineering cum Production Dept,Nahar,Ludhiana and Ms. Alisha Kapur,Head,Visual Merchandising,H&M.
Master’s in Fashion Marketing and Management has been designed to fulfill the requirements of the Retail Sector and  Garment Manufactu
ring Technology fulfills the need of garment manufacturing industry.
The students work in conjunction with the known names of the industry for a period of three months and find out areas of concern thereby giving suggestions, implementing and helping the units to resolve the problems being faced by the factory or management inorder to compete in the market.
Three months of research work is  scrutinized and monitored by the industry experts  and faculty at NIIFT. Evaluation after every month results in giving refined work which provides practical solutions to industrial problems and also help in enhancing productivity.
Research work, is a part of the project, which provides a challenging platform to the students to extend and demonstrate the analytical skills necessary for decision making.
This year a total of 12 research projects  from FMM department and  7 projects from GMT department were presented. The research of students in FMM department   focused on different areas like Analysis of the consumer prefrences with respect to kids  brand , Translating need for touch to online fashion shopping , Importance of product photoghraphy in e commerce, Impact of Visual Merchandising Techniques on consumer behavior while in GMT department students undertook research on areas like Productivity Enhancement in sewing Line using PRO-SMV method, Case Study on line Balancing using Ranked Positional Weight Method, Manual Material Handling in Context of Ergonomics, Case Study of Understanding Pre-Production Planning and Export Oriented Purchasing Process to name a few.
 NIIFT is under the administrative control of the Department of Industries and Commerce, Punjab and  is functioning under the dynamic leadership and able guidance of the Hon’ble Minister of Industries & Commerce,Government of Punjab, Sh. Sunder Sham Arora.

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