Sonali Viral Desai and her daughter Jeeya Desai
launched of their brands Caressa and Jianna that work around the concept of
‘Fashion for a cause’
Mumbai, 2018:It was
indeed a special moment when Caressa&Jianna fashion labels from Zenitex
launched their collections at a dazzling fashion show at St Andrews Auditorium
in Bandra, Mumbai. The magnificent annual fashion show ‘Colour Power 2018’ was
organised by NIIFD (National Institute of Interior and Fashion Design).
The highlight of the show was the introduction of designer Sonali
Viral Desai and her daughter Jeeya Desai to the fashion world with the launch
of their brands Caressa and Jianna that work around the concept of ‘Fashion for
a cause’. Sonali along with her daughter Jeeya was inspired by the social work
done by her husband Viral Desai, a noted philanthropist and entrepreneur from
Surat. Viral Desai who is CEO of Zenitex, also heads Hearts@Work Foundation
which has worked for many cancer check-up camps and ‘Clean India – Green India’
tree plantation drives. The mother and daughter duo decided to contribute
towards Viral’s cause which gave birth to these fashion labels as a percentage
from every product sold by these labels will directly go to Charity and
Tree Plantation equally through the Foundation.
It was indeed a rare sight when a 12-year-old girl walked the ramp
for the Mumbai based fashion designer Namrata apart from launching her own label.
Moreover, her father Viral Desai, was honoured and invited to the show as a
guest of honour along with famous personalities like VikramPhadnis, fashion
designer ArchanaKochar, and Dr. Anjani Prasad, MD of Archroma. Viral Desai is a
well-known figure with an array of national and international awards and
achievements in his name.
The label was born out of the urge to help the Hearts@Work
Foundation and follow the philosophy of Zenitex which says, ‘A business that
makes nothing but Money is poor business ’. He believes in philanthropy
business model of giving back to society on the footsteps of organisations like
Tata Group was pleased and overwhelmed with the efforts of his wife and
daughter.
Post a Comment